Since our online store first started taking international orders, we quickly noticed the sheer number of sales from that 'big brown land' Australia. Australians, tired of being offered sad, stale and over-designed overstock from the rest of the world (known locally as 'last years leftovers') took to our products with aplomb and online sales grew at breakneck speeds.

As we expanded retail internationally we couldn't stop wondering whether the internet-based sales would be able to translate into a traditional retail model.

In 2007 after some searching we found the perfect, albeit slightly rundown, 1930's former paper and binding supplies store on Chapel St in Melbourne. After six months of planning, design and some extensive building, we opened our doors on a quiet Saturday in March 2008 to a lineup of locals, ready to finally touch and try before they bought.

Since then, there has been no slowing us down. Now with additional stores open in Sydney and Adelaide, we continue to look for more locations around the country.